Brief Introduction of Shindom
Beijing Shindom Hotel Chain Co., Ltd., the subsidiary of BTG hotel group was established in June 2002 with registered capital 50 million. Shindom is an economical hotel chain management company under the BTG group. In 2003, Shindom took the lead in the domestic hotel chain industry to achieve through the ISO9001 quality management system certification. In 2007, Shindom was appointed as the “designated accommodation for business travels of central government organs. Nowadays, there are nearly 30 hotels in chain which location in Beijing and adjacent areas and in constant growth and expansion. Shindom targets in the market of domestic mass accommodation with the modern chain management and the implementation of the "Unified 6 aspects” model. We adhere to the principle of service on "pursuit of guest satisfaction, and make the guests feel at home," and follow the "integrity, customer priority, high-quality and constant improvement. The quality, sincerity, love and enthusiasm, create a cozy home for Chinese and foreign guests, Employees of Shindom implement warm and thoughtful service standards, with clean, convenient, economical, comfortable and secure" home features for the guests to take a quick, easy access while staying with us. Through the brand management strategy, Shindom will make a clear product positions, and design high, middle and economical 3 levels of Shindom product as Shindom Business Hotel, Shindom Inn and Inn Shindom through a variety of ways. We will build a well-known economical hotel chain brand in Beijing as the center to the scale and the development of the Bohai region.